AEO & SEO
Get found by people, and quoted by AI.
Your customers now ask ChatGPT, Perplexity, Claude and Google’s AI answers before they click a link. We go into your existing website and fix what stops search engines from ranking it and AI assistants from citing it. You keep your site, your platform and your team. We do the work.
Why AEO
SEO gets you a link. AEO gets you named in the answer.
Answer engine optimisation is built on good SEO, so we fix both. There is no secret AI setting: assistants cite sites they can crawl, that are indexed, that answer the question clearly and that other sources trust. That is the work, and the result is a site that ranks and a business AI assistants can find, understand and recommend.
What we fix
Five questions every page has to pass.
01
Can AI see you at all?
- The search crawlers behind AI answers, such as OAI-SearchBot, Claude-SearchBot and PerplexityBot, not accidentally blocked by robots.txt, a firewall or a CDN rule
- A deliberate choice about training crawlers like GPTBot and ClaudeBot. They decide whether your content trains future models, not whether you are cited today
- Pages that arrive as real HTML, not an empty shell that only fills in after JavaScript runs
- Sitemaps, canonical URLs, redirects and broken links
- Indexed in both Google and Bing
- Speed on real phones
02
Can AI understand you?
- Structured data for your business, services, products, FAQs and people
- One consistent identity: who you are, what you do, where and for whom
- An llms.txt file as a cheap extra. Few AI assistants rely on it yet, so it never replaces the work above
03
Will AI quote you?
- Pages built around the questions your customers actually ask
- The answer up front, in sentences that still make sense when quoted on their own
- Clean heading structure AI can split into usable pieces
- FAQs written from real customer questions, not filler
04
Will AI trust you?
- Clear authorship, credentials and first-hand experience on the page
- About, contact and policy pages that prove you are a real business
- Consistent profiles across the web: Google Business Profile, LinkedIn, directories
05
Is it working?
- Tracking for visits that come from AI assistants, not just Google
- A fixed set of the prompts your customers use, checked before and after the fixes
How it works
Check. Fix. Keep it working.
Step 1
Check
We crawl your site and ask the AI assistants your customers use the questions they ask. You get a plain-English list of what is broken and what matters most.
Step 2
Fix
We make the changes directly on your platform, whether that is WordPress, Shopify, Webflow, Next.js or a custom build. You review every change before it goes live.
Step 3
Keep it working
An optional monthly plan. AI search keeps changing, so we re-check, keep schema and content current, and report what moved.
Who it’s for
A good site that nobody, and no AI, is finding.
- Businesses whose site looks fine but never comes up when customers ask an AI assistant
- Shopify and e-commerce stores that want their products in AI shopping answers
- Service firms that compete on trust: clinics, consultancies, hospitality, education
- Teams that would rather not rebuild their website just to be found
Questions about AEO
- Do I need a new website?
- No. We fix the one you have, on the platform you already use.
- What is the difference between SEO and AEO?
- SEO is about ranking in search results. AEO, answer engine optimisation, is about being the source an AI assistant quotes when someone asks it a question. AEO is built on good SEO, so we fix both.
- Can you guarantee ChatGPT will mention us?
- No one honestly can. What we can do is remove every technical and content reason for it not to, and measure whether you show up before and after.
- Which platforms do you work with?
- WordPress, Shopify, Webflow, Next.js, React and custom-built sites.